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Third‑Party Pharmacy Checkout and Data Processing When you proceed to checkout, your order is transmitted to Heartland Vet Supply & Pharmacy (“Heartland”), a licensed U.S. veterinary pharmacy and the Merchant of Record. Heartland collects and processes personal information, prescription information, payment card data, and shipping information for purposes of order processing, prescription verification, billing, fulfillment, and regulatory recordkeeping. EntirelyPetsPharmacy.com does not process payments, does not dispense medications, and does not store prescription records or full payment card data. EntirelyPetsPharmacy.com may receive limited anonymized referral or attribution data (such as order totals or conversion reporting) for internal analytics purposes only.
We share personal information with Heartland Vet Supply & Pharmacy and its authorized processors solely for purposes of completing transactions, fulfilling orders, verifying prescriptions, shipping products, and complying with legal and regulatory obligations.
Financial information entered during checkout is collected and processed by Heartland Vet Supply & Pharmacy as Merchant of Record. EntirelyPetsPharmacy.com does not retain full payment card details.
Certain transaction and prescription records processed by Heartland may be retained in accordance with pharmacy laws and regulatory requirements and may not be subject to deletion upon request.
Tracking technologies deployed by EntirelyPetsPharmacy.com are limited to non‑sensitive referral attribution data and do not capture prescription information or payment card data entered during checkout.
Tracking on checkout pages is governed by Heartland’s privacy practices.
Cookies, Tracking Technologies, and Online Advertising
We use cookies and similar technologies to operate our website, analyze traffic, and improve your shopping experience. These technologies may include cookies, pixels, tags, local storage objects, and other identifiers that help us understand how visitors interact with our website.
Types of Cookies and Tracking Technologies We Use
Essential Cookies
These cookies are necessary for the operation of our website and enable core functionality such as:
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secure logins
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shopping cart functionality
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checkout and payment processing
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fraud prevention and security
Essential cookies cannot be disabled because they are required for the website to function properly.
Analytics Cookies
Analytics technologies help us understand how visitors interact with our website. These tools allow us to analyze website traffic, identify popular pages, and improve the usability of our services.
Analytics tools may collect information such as:
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pages viewed
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referring website
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device and browser information
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approximate geographic location
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interactions with website features
We use analytics tools such as Google Analytics and similar services to better understand site usage and improve our services.
Analytics tracking may be disabled if you decline analytics cookies through our cookie consent tools.
Advertising and Marketing Cookies
We may use advertising technologies to help us understand the effectiveness of our marketing and to deliver relevant advertising.
These technologies may include tracking pixels or tags provided by advertising platforms and marketing partners.
Advertising tools may collect information such as:
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pages visited on our website
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products viewed
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interactions with advertisements
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browser identifiers and cookies
This information may be used to measure advertising performance and help deliver relevant advertisements on other websites.
Advertising tracking technologies are only activated after you provide consent through our cookie consent banner where required by law.
Third-Party Advertising and Analytics Providers
We may work with third-party analytics and advertising providers that process data collected through cookies and similar technologies.
Examples of such providers may include:
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Google (analytics and advertising measurement)
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Meta Platforms (advertising services)
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TikTok (advertising and marketing services)
These third parties may use cookies or similar technologies to collect information about your interactions with our website.
We do not control how these third parties use the information they collect. Their data practices are governed by their respective privacy policies.
Consent to Tracking Technologies
When you first visit our website, you may be presented with a cookie consent banner that allows you to choose whether to allow certain types of tracking technologies.
Depending on your location and applicable law:
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essential cookies may be enabled automatically
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analytics and advertising cookies may be activated only after your consent
You may update your cookie preferences at any time through the Cookie Preferences link available on our website.
California Privacy Rights
If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
These rights may include the right to:
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request access to personal information we collect about you
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request deletion of personal information
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request correction of inaccurate personal information
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opt out of the sale or sharing of personal information
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limit the use of certain sensitive personal information
We do not sell personal information for monetary value. However, certain advertising technologies may be considered “sharing” of personal information under California law.
You may opt out of such sharing by clicking the Do Not Sell or Share My Personal Information link located in the footer of our website.
Global Privacy Control (GPC)
Our website recognizes Global Privacy Control (GPC) signals from supported browsers.
If your browser sends a valid GPC signal, we will treat this as a request to opt out of the sale or sharing of personal information for that browser and device.
Managing Cookies
You may manage cookies in several ways:
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through the cookie consent banner on our website
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through your browser settings
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through privacy controls provided by certain advertising platforms
Most browsers allow you to block or delete cookies. However, blocking certain cookies may affect the functionality of the website.
Do Not Sell or Share My Personal Information
Last Updated: January 5, 2026
If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to opt out of the sale or sharing of your personal information.
This page explains how you can exercise those rights with respect to information collected on this website.
Our Approach to Personal Information
EntirelyPetsPharmacy values your privacy and is committed to transparency about how information is collected and used on our website.
We do not sell personal information for monetary compensation.
However, certain technologies used on our website — such as advertising cookies or tracking pixels — may be considered “sharing” personal information for cross-context behavioral advertising under California law.
These technologies help measure advertising effectiveness and allow us to display relevant advertising across other websites and services.
Your Right to Opt Out of Sharing
California residents have the right to direct a business that shares personal information for cross-context behavioral advertising to stop sharing that information.
If you choose to opt out:
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advertising tracking technologies will be disabled
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marketing cookies and advertising pixels will not be activated
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you may still see advertisements, but they may be less relevant
Essential website functionality will continue to operate normally.
How to Opt Out
You may opt out of the sharing of personal information in the following ways.
1. Cookie Preference Settings
You can manage advertising and analytics cookies through our Cookie Preferences tool available on our website.
To opt out of advertising-related tracking:
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Open the Cookie Preferences panel
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Disable Marketing or Advertising Cookies
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Save your preferences
Your preference will be remembered for future visits using cookies or similar technologies.
2. Global Privacy Control (GPC)
Our website recognizes the Global Privacy Control (GPC) signal.
If your browser sends a valid GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information for that browser and device.
To learn more about Global Privacy Control, visit:
https://globalprivacycontrol.org
3. Contacting Us Directly
You may also submit an opt-out request by contacting us.
Please include:
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your name
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your email address
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a description of your request
Email: [privacy@entirelypetspharmacy.com or similar]
We will process verified requests in accordance with applicable law.
Categories of Personal Information That May Be Shared
If advertising technologies are enabled, the following categories of information may be shared with advertising partners:
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internet or network activity information (such as pages visited and interactions with the website)
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device information (such as browser type or device identifiers)
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cookie identifiers and similar tracking technologies
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approximate geographic location derived from IP address
This information is used to support advertising measurement and cross-site advertising.
Categories of Third Parties
When advertising cookies are enabled, personal information may be shared with service providers and advertising partners, which may include:
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advertising platforms
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analytics providers
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marketing service providers
These providers process information in accordance with their own privacy policies.
No Impact on Essential Services
Opting out of the sale or sharing of personal information will not prevent you from using our website, purchasing products, or accessing your account.
However, certain features such as personalized advertising may be affected.
Authorized Agents
California residents may designate an authorized agent to submit an opt-out request on their behalf.
If an authorized agent submits a request, we may require verification of both:
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the agent’s authority to act on your behalf
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your identity
This helps protect your privacy and security.
Pharmacy Data Controller Disclosure
Heartland Vet Supply & Pharmacy acts as the Data Controller for personal information collected during checkout, prescription verification, payment processing, and fulfillment.
Heartland’s Privacy Policy governs such information and is available at:
https://www.heartlandvetsupply.com/t-privacy.aspx
EntirelyPetsPharmacy.com acts solely as a marketing and referral website and does not control Heartland’s data processing practices.
Changes to This Notice
We may update this page from time to time to reflect changes in our privacy practices or applicable laws.
When updates are made, we will revise the Last Updated date at the top of the page.
Contact Information
If you have questions about this notice or our privacy practices, please contact us:
EntirelyPetsPharmacy
Email: sales@entirelypetspharmacy.com
Website: https://entirelypetspharmacy.com